Beauty isn't defined by the way you look. It's a feeling of
empowerment and confidence.
Pared back and powerful, our All Kinds of Beautiful
campaign brings together a diverse group of women who
all share a common view – there is nothing more beautiful
than feeling confident and comfortable in your own skin.
Shot by an all-female crew led by talented Australian
photographer Cara O’Dowd, the campaign captures beauty
beyond the stereotypes.
The All Kinds of Beautiful campaign brings your inner confidence
to the surface through powerful, feminine lingerie and
shapewear designed by women, for women -
to enhance not hide your natural assets.
UNIQUE. DIVERSE. EMPOWERED. CONFIDENT.
You are every kind of beautiful.