Leading Shapewear brand, Body Nancy Ganz is set to shape up this summer with its latest advertising campaign.
Art directed by Sydney based design agency, Studio Woo, the high glamour campaign was shot by leading fashion photographer Jez Smith and features the voluptuous form of Shadae Magson in an array of pieces from the new Nancy Ganz Spring/ Summer Shape and Swimwear collections.
Shot in Potts Point, Sydney, the campaign is reminiscent of 50's Hollywood glamour. The images, which were shot in black and white, give a classic take on modern glamour, bringing to life the perfect occasions in which to wear Shapewear during the summer months. The central theme to the campaign is to Shape Your Life by embracing Shapewear as a daily essential that can be sexy, stylish and fashionable as well as helping to prevent women from committing a range of fashion faux pas.
"The Shape Your Life campaign was designed to showcase a day in the life of a Nancy Ganz woman," said Dianne Taylor, Group Brand Marketing Manager – Gazal.
We wanted to create scenes that exude romance and Hollywood glamour to show that by slipping into Nancy Ganz, women can step out feeling confident, glamorous and sexy, whatever the occasion.”
The Shape Your Life campaign will be released across outdoor, selected print, online, and social media platforms from September 2011.
The brand will also enter the ecommerce arena with the new NancyGanz.com.au store launching early in September. As the Shapewear category continues to grow both in Australia and globally, Nancy Ganz is taking advantage by increasing the direct to consumer distribution channels.
"We have a loyal Nancy Ganz clientele that is time poor and want the convenience of ordering those last minute Shapewear items from the comfort of their home. This new ecommerce site provides our customers that accessibility with the click of a mouse", said Janine Anggara, Brand Manager, Nancy Ganz.
The site will offer the full range of Shapewear and swimwear from 10 September 2011.
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