Leading intimates brand Nancy Ganz is set to Shape Up this Summer, by taking its latest advertising campaign to one of the world's most glamorous locations, St Tropez.
In an evolution from last season's successful 'Shape Your Life' campaign, we now join our glamorous Nancy Ganz heroine as she travels to one of the most romantic places in the world - the fabulous Cote d'Azur. Saturated colours of summer vibe, present us with a narrative of unforgettable memories captured on film, as we share in her journey against the backdrop of Mediterranean waters, charming architecture and glamorous resorts.
Art directed by creative agency Studio WOO, with styling by Paris based Annabelle Jouot, the 'Shape Your Escape' campaign, features the ever glamorous Alessia Piovan & Olivia Garson (Next Models) who bring to life a story of retro glamour with a modern edge.
Shot by leading fashion photographer, French/Canadian Richard Bernardin the vibrant images evoke a rich narrative of chic sundrenched summers among some of the most stunning scenery the south of France has to offer, beautifully bringing the body sculpting swim and shapewear to life via print and moving editorial.
The 'Shape Your Escape' Campaign will be launched in selected print, digital and social media platforms from August 2012, along with a stunning broadsheet consumer brochure.
The Nancy Ganz collection of powerful yet feminine body smoothing intimates and shaping solutions is available at Myer, David Jones and leading Swim and Intimates boutiques Australia and New Zealand wide. Also available online at Nancyganz.com.au.
Photographer: Richard Bernardin
Stylist: Annabelle Jouot
Creative Agency: Studio WOO
Hair & Makeup: Gilles Degivry
Talent: Alessia Piovan & Olivia Garson (Next Models)
For All Media Enquiries; High-Res Campaign Imagery, Moving Editorial & Behind the Scenes Video Footage:
Marketing & PR Manager - Gazal
P: + 61 2 9316 2842