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Australia’s Number 1 Shapewear brand Nancy Ganz is taking shapewear to the next level for Spring/Summer 14 with the launch of its latest innovation, SLIMS — touted as the next revolution in shapewear.
Designed in Australia, Nancy Ganz has listened to what women want and has created a solution that is lighter and more stylish, yet still a firm and functional shaping option.
The SLIMS shapers are made from a light weight, breathable sheer ultraknit. The fabric is 50% thinner than regular Shapewear, and when combined with the innovative flocked bands provide a firmer level of targeted control. SLIMS offer women firm support that is comfortable enough to wear every day.
“Shapewear has a perception that it is heavy and can be hot to wear so we used the latest innovations in fabric and bonding to dispel that myth once and for all,” explained Janine Anggara, Nancy Ganz’s Category Manager. “The bonded ‘tiger’ stripes hold you firm in all the right places and the sheer ultraknit allows the skin to breathe — the result is light but effective shapewear that can be worn everyday.”
Beautifully shot, the modern black and white campaign is a series of stills and video featuring Australia’s Next Top Model winner Tahnee Atkinson in her second campaign for Nancy Ganz as the face and body of SLIMS.
There are 4 key essential items in the SLIMS range; an underbust bodysuit, underbust slip, half slip and shaping shorts. All pieces are available in both Black and Nude and available in sizes Small to X-Large.
The Nancy Ganz SLIMS collection is available from September at Myer, David Jones and leading Intimates boutiques Australia-wide. RRP’s range between $79.95-139.95. Available online at: www.nancyganz.com.au.
For further media information, campaign images or samples please contact Joshua Josevski at Gazal on Joshua.Josevski@gazal.com.au or 02 9316 2810.
